Njengoba unyaka usondela ekupheleni, sibheke ngabomvu amathrendi amasha edizayini yokupakisha u-2021 asibekele wona.Uma uthi nhlá, zibukeka zihluke kakhulu kwenye yazo—unejiyomethri elula eduze kwemidwebo kayinki enemininingwane eminingi nezinhlamvu ezinyama.Kodwa empeleni kukhona itimu ehlangene lapha, futhi lokho kuyi-pivot kude nomklamo wokupakisha ofundeka ngokushesha njengokuthi “ezohwebo” kanye nokuya emaphaketheni azwakala njengobuciko.
Kulo nyaka, sibone ukuthi i-ecommerce ibaluleke kangakanani ezimpilweni zethu zansuku zonke.Lokho akushintshi noma nini maduze.Nge-ecommerce, ulahlekelwa ulwazi lokuhamba esitolo kanye nokuba ne-ambience yomkhiqizo ekhethiwe, into ngisho newebhusayithi egxile kakhulu engakwazi ukuyinxephezela.Ngakho-ke abaklami bokupakisha nabanikazi bamabhizinisi bathuthukisa i-ante ukuletha ucezu lwebhrendi emnyango wakho.
Umgomo awukona ukumiselela ukuzizwisa okusesitolo, kodwa ukuhlangana nabathengi lapho bekhona manje nalapho bazobe bekhona ngokuzayo.Konke kumayelana nokudala ulwazi lomkhiqizo olusha, olugxile kakhulu ngamathrendi okupakisha ahlukile ka-2021.
Nawa amathrendi edizayini yokupakisha amakhulu kakhulu ka-2021:
Amaphethini amancane anezithombe aveza okungaphakathi
Umuzwa we-unboxing we-vintage wangempela
I-geometry ye-Hyper-simplistic
Ukupakishwa kugqokiswe ngobuciko obuhle
Imidwebo ye-inki yezobuchwepheshe neye-anatomical
Ukuvinjwa kombala okumise okwemvelo
Amagama omkhiqizo ngaphambili naphakathi
I-symmetry yesithombe-ephelele
Amaphakheji aqhutshwa yindaba anezinhlamvu ezixakile
Umbala oqinile yonke indawo
1. Amaphethini amancane anezithombe aveza okungaphakathi
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Amaphethini nemifanekiso kungaba okungaphezu nje kokuhlobisa.Bangaveza ukuthi umkhiqizo umayelana nani.Ngo-2021, lindela ukubona amaphethini amaningi ayinkimbinkimbi nemifanekiso emincane emaphaketheni, futhi ulindele ukuthi yenze umsebenzi owodwa othize: ikunikeza isu mayelana nokuthi yini engaphakathi.
2. Umuzwa we-unboxing wesikhathi esidlule
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Ukupakishwa kwe-vintage-inspired bekuyinjwayelo isikhashana manje, ngakho-ke yini ehlukile ngakho kulo nyaka?Iqiniso lokuthi konke okwenziwa yi-unboxing kubukeka kuyiqiniso, uzocabanga ukuthi uhambe ngesikhathi.
Ngo-2021, awuzukubona inqwaba yamaphakheji aphefumulelwe wevintage.Uzobona ukupakishwa okunokubukeka kwesikole esidala futhi unomuzwa wokuthi uqhubekisela phambili izinto ngokudala umuzwa ophelele wokucwiliswa.Uzothola imiklamo yokupakisha ebukeka icishe ingabonakali kokuthile ukhokho wakho obengayisebenzisa, ekuyisa kwesinye isikhathi ngesikhathi.
Lokho kusho ukwedlula amalogo namalebula nokuhlanganisa yonke into eyenziwa yibhrendi, sisebenzisa izakhi eziphefumulelwe zakudala, izimo zamabhodlela, izinto zokwakha, ukupakishwa kwangaphandle nokukhetha kwezithombe.Akusanele ukunikeza iphakheji imininingwane embalwa ejabulisayo ye-retro.Manje iphakheji ngokwalo lizwakala sengathi likhishwe eshalofini eliqandiswe ngesikhathi.
3. Ijometri ye-Hyper-simplistic
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Enye yezindlela zokupakisha esizozibona kakhulu ngo-2021 imiklamo esebenzisa imiqondo yejometri elula kakhulu, kodwa enesibindi.
Sizobona ijiyomethri egqamile enemigqa ecocekile, ama-engeli abukhali nemibala egqamile enikeza amadizayini okupakisha umphetho (ngokoqobo).Ngokufana nethrendi yephethini, le threndi inika abathengi umbono wokuthi umkhiqizo umeleni.Kodwa ngokungafani namaphethini nemifanekiso, ebonisa okungaphakathi kwebhokisi, le miklamo ayibonakali ngokwedlulele.Kungase kubonakale kulula ekuqaleni, kodwa kuyindlela emangalisa kakhulu yokuthi imikhiqizo yenze isitatimende futhi ishiye umbono ohlala njalo.
4. Ukupakishwa kugqokwe ngobuciko obuhle
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Ngo-2021, lindela ukubona imiklamo eminingi yokupakisha lapho ukupakishwa ngokwako kuwucezu lobuciko.Lo mkhuba udlondlobala kakhulu ngemikhiqizo esezingeni eliphezulu, kodwa ungawubona nasemikhiqizweni ephakathi nendawo.Abaklami badonsa ugqozi emidwebeni nasemisebenzini kapende, mhlawumbe ngokuyihlanganisa ngokudlalayo emiklameni yabo noma bayenze ibe indawo okugxilwe kuyo.Umgomo lapha uwukufiphalisa umugqa phakathi kwedizayini yokupakisha nobuciko obuhle, okubonisa ukuthi noma yini, ngisho nebhodlela lewayini elizogcina seligaywe kabusha, lihle futhi lihlukile.
Nakuba abanye abaklami bethanda ukuthola ugqozi kongcweti bakudala (njengamaphakethe kashizi ngenhla), lo mkhuba ususelwa kakhulu emidwebeni engabonakali kanye nezindlela zokudweba eziwuketshezi.Ukuthungwa kuyisihluthulelo lapha, futhi abaklami bokupakisha balingisa izinhlobo zendlela yokwenza nemiphumela ongayibona kumdwebo kawoyela omiswe isikhathi eside noma umdwebo wenhlaka othelwe kabusha.
5. Imidwebo ye-inki yezobuchwepheshe neye-anatomical
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Uyayibona itimu okwamanje?Sekukonke, amathrendi okupakisha azayo ka-2021 azizwa "igalari yobuciko" kakhulu "kunomklamo wezithombe zezentengiso."Eceleni kwejiyomethri egqamile nokuthungwa okuthintekayo, uzobona nemikhiqizo yakho eminingi oyintandokazi (nesezoba intandokazi maduze) epakishwe ngemiklamo ezwa sengathi ikhishwe emfanekisweni we-anatomical noma ipulani yobunjiniyela.
Mhlawumbe kungenxa yokuthi u-2020 wasiphoqa ukuthi sehlise ijubane futhi sihlaziye kabusha ukuthi yini okufanele ngempela yenziwe, noma mhlawumbe yimpendulo eminyakeni lapho i-minimalism ibusa kakhulu emiklamo yokupakisha.Kunoma ikuphi, lungiselela ukubona amadizayini amaningi anemininingwane emangalisayo ebukeka futhi ezwakala sengathi idwetshiwe futhi yabhalwa uyinki ngesandla ekushicilelweni kwesayensi yakudala (futhi ngezinye izikhathi yangaphandle kwe-surreal).
6. Ukuvinjwa kombala okumise okwemvelo
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Ukuvinjwa kombala akuyona into entsha.Kodwa ukuvinjwa kombala kuma-blobs nama-blips nama-spirals nama-dips?Ngakho ngo-2021.
Okuhlukanisa ukuvinjwa kombala wemvelo ka-2021 kumathrendi adlule okuvimbela imibala ukuthungwa, inhlanganisela yemibala eyingqayizivele nokuthi amabhulokhi ahluka kangakanani ngomumo nesisindo.Lawa akuwona amabhokisi acacile, anamaphethelo aqondile ombala enza amagridi aphelele nemigqa ehlanzekile;azilingani, azilingani, amakholaji anamafreckled futhi aminyene azizwa ekhuthazwe ingadi yezimbali e-eclectic noma ijazi le-dalmatian.Bazizwa bengokoqobo, bazizwa be-organic.
7. Amagama omkhiqizo ngaphambili naphakathi
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Esikhundleni sokwenza umfanekiso noma ilogo indawo okugxilwe kuyo yephakheji, abanye abaklami esikhundleni salokho bakhetha ukwenza igama lomkhiqizo libe inkanyezi yemiklamo yabo.Lena imiklamo eba nobuciko obudlulele ngokubhala amagama ukuvumela igama lomkhiqizo ukuthi lithathe indawo emaphakathi.Igama ngalinye kule miklamo yokupakisha lizwakala njengomsebenzi wobuciko ngokwalo, okunikeza yonke idizayini ubuntu obuhlukile.
Ngalolu hlobo lokupakisha, akukho kungabaza ngokuthi umkhiqizo ubizwa ngani noma ukuthi uluhlobo luni lomkhiqizo, okwenza lokhu kube inkambiso ekahle yokupakisha yamabhizinisi agxile emkhiqizweni ahlose ukukhulisa ukuqwashisa ngomkhiqizo.Le miklamo incike ku-typography eqinile engaphatha bonke ubuhle bomkhiqizo.Noma yiziphi izakhi ezengeziwe zokuklama zikhona nje ukwenza igama likhanye.
8. I-symmetry yesithombe-ephelele
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Akuvamile ukuthi amathrendi aphezulu onyaka aphikisane.Eqinisweni, kwenzeka cishe minyaka yonke, futhi izitayela zokupakisha zika-2021 azihlukile.Ngenkathi abanye abaklami bokupakisha bedlala ngezimo ezingaphelele emiklamo yabo, abanye bajikela kude futhi benza izingcezu ezinokulinganisa okuphelele.Le miklamo iheha umuzwa wethu wokuhleleka, isinika umuzwa wokuzinza phakathi nesiphithiphithi.
Akuwona wonke amadizayini angena kulo mkhuba ayimiklamo eqinile, eyinkimbinkimbi.Ezinye, njengedizayini ka-Raluca De ye-Yerba Mate yoqobo, ingakhululekile, amaphethini anqanyuliwe ahlanganisa isikhala esinegethivu ukuze uzizwe uvaliwe kancane.Zilingana ngokuphelele njengemiklamo eyinkimbinkimbi, noma kunjalo, edala umuzwa ogculisayo obonakalayo wokuphelela okuyisici salo mkhuba.
9. Iphakheji eqhutshwa yindaba enezinhlamvu ezixakile
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Ukuxoxa izindaba kuyingxenye ebalulekile yanoma ikuphi ukufaka uphawu okusebenzayo, futhi ngo-2021, uzobona amabhrendi amaningi enweba ukuxoxa kwawo kwezindaba emaphaketheni awo.
U-2021 uzosilethela abalingisi abahamba ngale kokuba ama-mascot babonakale bephila izindaba zabo eziwumzimba.Futhi esikhundleni sokuba ama-mascot amile, uzobona laba balingisi ezigcawini, njengokuthi ubheke iphaneli ngayinye yenoveli eyisithombe.Ngakho-ke esikhundleni sokuthi uye kuwebhusayithi yebhrendi ukuze ufunde indaba yabo noma ukhulume ngendaba yomkhiqizo wabo ngezikhangiso abazidlalayo, uzoba nomlingiswa oyinhloko olethwe emnyango wakho, akuxoxele indaba ephuma ephaketheni lakho lokuthenga.
Laba balingisi benza izindaba zomkhiqizo wabo ziphile, ngokuvamile ngendlela ekhathuni, ejabulisayo eyenza uzizwe sengathi ufunda incwadi yamahlaya njengoba iso lakho lihamba edizayini yokupakisha.Isibonelo esisodwa idizayini emangalisayo ye-Peachocalypse yase-St. Pelmeni, esinika isithombe esigcwele sepentshisi elikhulu lihlasela idolobhakazi.
10. Umbala oqinile yonke indawo
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Kanye eduze kwamaphakheji agqamile afundeka njengencwadi yamahlaya, uzobona imikhiqizo epakishwe ngemibala eyodwa.Yize isebenza ngephalethi ekhawulelwe kakhulu, le threndi yokupakisha ayinazo izinhlamvu ezingaphansi kwanoma yiziphi ezinye ezikulolu hlu.Ngo-2021, lindela ukubona imiklamo yokupakisha evumela ikhophi kanye (okuvame ukungajwayelekile) ukukhetha kombala ukuthi kukhulume konke.
Into eyodwa ozoyiqaphela ngale miklamo yokupakisha ukuthi ingxenye enkulu, isebenzisa imibala egqamile, egqamile.Yilokho okwenza lo mkhuba uzizwe umusha kakhulu—lena akuyona iphakethe elimhlophe qhwa elingenayo i-Macbook yakho;le miklamo inomsindo, ebusweni bakho futhi ithatha ithoni enesibindi esinqunyiwe.Futhi ezimweni lapho bengenzi khona, njengomklamo ka-Eva Hilla we-Babo, bakhetha umthunzi ongajwayelekile odala isimo sengqondo futhi uqondise iso lomthengi ngqo ekhophi.Ngokwenza lokhu, bakha ukulangazelela ngokutshela umthengi ngomkhiqizo, kunokuba bawubonise ngokushesha.
Isikhathi sokuthumela: Mar-04-2021